Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 words

Corporate Project (Coca Cola) - Research Paper Example Pemberton who was more of an inventor not a businessperson sold his invention to Griggs Candler for only $2300. Candler began to instill his strategies in the company in 1891, he brought the first real vision of the company, and the Coca Cola brand (Pendergrast, 2000). Candler being a natural born’ salesperson transformed Pemberton’s invention into a business between 1893 and 1904. The fact that people were thirsty gave Candler the first innovative strategy. These first promotion strategies made people conversant with the Coca-Cola brand everywhere and in 1895, Candler expanded and relocated syrup plants in major cities (Pendergrast, 2000). The brand was becoming more popular in time thus Joseph Biedenharn, who was a businessperson from Mississippi, tried to convince Candler on the necessity of bottles but this idea did not excite Candler. He failed to anticipate that success of Coca-Cola brand would be portability. In 1899, Benjamin Thomas and Joseph Whitehead, were allowed to bottle the Coca-Cola brand by Candler. Bottled Coca Cola soda made the drink’s popularity increase rapidly. By 1905, the company was very successful and the only challenge Coca Cola faced was imitation of the drink by businesspersons who used the advantage of Coca Cola’s success to sell copycat beverages. The company thus used promotions to protect their brand by advertising reminding customers to â€Å"Demand the genuine† and â€Å"Accept no substitute† promotion. This worked but it would not stop the imitations thus the company had to invent a unique and distinctively shaped bottle that would be easier to identify thus limit imitations thus the contour bottle became Coca Cola’s brand bottle. This led to rapid increase in popularity of the drink due to the attractiveness of the bottle and the taste of the drink. This led to the company’s growth internationally (Pendergrast,

Analytical Essay Example | Topics and Well Written Essays - 1000 words

Analytical - Essay Example The prosperity of a country, according to Han Fei, can be safeguarded only when the lawmakers and the law-keepers are strong and efficient. A king is not defined by his personal failings but by his ability to ensure the maintenance and applications of public laws. Along with a strong upper hand in dealing with public laws, he must also be ruthless in suppressing internal conspiracies and disputes, for a kingdom that is weak from within will always be an easy and constant target of the enemy clans. Intended Audience Having reviewed Han Fei’s political musings, drawn from Han Feizi, I think it is important to ascertain the intended audience at whom this particular tract was aimed. I believe, given the author’s own politically charged background as well as exalted lineage, it can be safely said that much of his political strategies were drawn from personal experience and was intended to address the ruling class in particular. Reflections of the Author on Politics and Penal ties With great humanist emphasis on equality, he puts forward his thoughts on royal duties and legalities of the time. Han Fei, himself of royal descent, plainly spurns the unequal treatment often carried out by law keepers. He insists that there should be no unjust preferences given to the nobility. The common and the noble subject should all be treated as equal in the eyes of law. No one should try to gain favors by bribery or flattery. The guilty must be punished, and no offender should be allowed lenience, notwithstanding the exalted rank of the criminal or the humbleness of the victim. Lewdness and sexual excess must be suppressed as should internal discord and discontent. And according to Han Fei, the only way this can be achieved is by inculcating a deep fear of retribution within his subjects. The superiority of a ruler can be ascertained by the way he handles and controls his ministers and advisors. They may be negotiated only through two operative actions of the king: des erved adulation and acclaim upon great achievement or service; and severe punishment, torture and death upon defection or conspiracy. In conclusion, I believe, Han Fei’s legal philosophies seeks the better conditions of the masses even while advocating the most ruthless measures in ensuring the precedence of the sovereign ruler. Analysis of ‘Be a Scribe’ Purpose of the Author Han Fei was a follower of the Great Historian Laozi, who countered the Confucian practice of the art of persuasive speech by placing vital emphasis on the art of writing instead. The post-Confucian legacy of Laozi’s creative and artistic philosophy reaches its fruitful zenith in the hands of Han Fei. It is told that Han Fei himself suffered from a speech impediment - an embarrassing stammer - that did not bode well for a career of oral mastery. Therefore, he was inclined, both by nature and by habit, to improve upon his calligraphy and immense gift of the written word and in his text, he intends his audience to do the same. In his instructive work, Be a Scribe, he begins with a direct address to the reader. He exhorts us to pursue the noble art of scripting, to eschew dancing and replace the sports and hunting with the finer activity of writing. The master then goes on to unfavorably compare the pursuit of â€Å"the scroll and the palette†

Strategies Of Teaching In Indian Higher Education Research Paper

Strategies Of Teaching In Indian Higher Education - Research Paper Example The scarcity in terms of infrastructure, education standards and some vital factors has instigated the door to be unlatched for the foreign universities. The Cardiff University (UK) in particular has been considered as the frame of reference in view of the spectacular learning ambiance. Cardiff University is not only known for the outstanding ranking in the UK but also for the global reputation in the research field and teaching. Having vast experience in the Cardiff University, it is really a wonderful opportunity on my part to deliver some worth mentioning narration of the education on the steadfast role. MBA by far is the most intriguing and lucrative post graduation course in recent years. It would really be an injustice to compare it with the other academic and professional course. The popularity that it has gained is enormous but definitely not valueless as it strives to blend just the right mix of the professional attitude in the future to be managers. MBA course tends to conv erge towards the professional atmosphere after the studies by enforcing the practical implementation of theoretical knowledge. It integrates the essence of the Cardiff Business School in Vidya Vikas University to reinforce a very strong global foundation for the business school in Indian territory. Part One starts with the evolution of the education system in India. This basically gives a brief history of Indian education system gradually transcending to the higher education system. Then the dissertation deals with the evolution of the global context with special reference to the US and UK education scenario, as the Church played a critical role in the development of education abroad.

Concealed Carry Everywhere Essay Example for Free

Concealed Carry Everywhere Essay Since the beginning of our nation after the Declaration of Independence was signed, individuals have had the rights to life, liberty, and the pursuit of happiness. Inside these ‘rights’ is the right to bear arms. Is that wrong? Should all people have access to firearms? As stated in the second amendment, we as a nation and individuals have every right to own our own weapons. Therefore, it is your right to either own a weapon or not. There are some who buy a gun, put it in their gun cabinet, and never look at it again for years. Others shoot their guns regularly at ranges, take it to go on a hunting trip, or keep it close to their bed at night if they live in areas with a high crime rate, and these are all practices of using a gun that are considered to be proper uses. On the other hand, there are those who obtain them illegally and use them to harm, murder, rape, or put fear in other citizens. Most states offer a concealed handgun license that you can get when you turn twenty-one by going through the right course in order for you to carry a weapon around legally. The right to bear arms is an important symbol of an individual’s freedoms that our founding fathers established for those who understood the proper and improper uses when you bear arms, and anyone or anything trying to take that away is morally unjust and unconstitutional. If you live in a suburb or rural area surrounding a city you usually do not live in fear of someone trying to rob, hurt, or attack you while you are walking down a street. Yet it is still good to keep a firearm around just in case one of these scenarios occur. If you live in a city with a good amount of people, it is a totally different story. We do not live in the wild west anymore so it would be uncommon to see a man walking down the street strapped up with shotguns and pistols looking like he is going to war. Now that we live in the twenty-first century we have certain laws that require you to get a concealed handgun license. Carrying a concealed weapon doesn’t mean that someone is planning on using the gun to rob a bank or hold up a gas station, it is just a citizen arming themselves the legal way just in case they need to use it to protect themselves or anyone in danger. Giving citizens the chance to get these licenses shows trust, our individual freedoms, and â€Å"it is part of the reason why we have a lower crime rate† (Bush) than we would if we didn’t have citizens with licenses. In highly populated areas across the U. S. there is always going to be a high crime rate due to the amount of people crowded into one area. In every major city there are one or more major college universities. Almost all colleges have a ban on the allowance of guns on campus, and this is partly due to the Students for Gun Free Schools (SGFS). According to statistics pulled from an SGFS essay there is â€Å"an undeniable fact that college causes typically have a lower crime rate than the cities in which they reside. † Some people believe that this is all because guns are not allowed on campus, but I believe that this counter argument is not necessarily true. Most of the reasons that crime rates are lower are because it is a college campus, not a city. The crimes that occur there are mostly thefts and assaults, but not murder and rape. This is because at a college campus there are a bunch of young like-minded individuals who would help a person in need if they saw something wrong happening. However, just because you can carry around a weapon does not mean that you should go to a highly populated area such as malls, airports, sport events, bars, clubs, and banks with your weapon. Even professionals whose job it is to teach concealed handgun courses believe that there are certain times you should carry your weapon and times when you shouldn’t, for the safety of the general public. By bringing your weapon into a crowded public area you can put every individual in the vicinity in danger. Any situation can turn into mass chaos if shots are fired by a gunman and police because bullets miss their intended targets. Many people believe that since the states adopted the CCW right (concealed carry weapon right) that there has been an increase in killings and violent crime rates. In all actuality the states that allow these rights have seen violent crime and murder rates go down, significantly. Florida is one of 40 states with the â€Å"right-to-carry† statutes that give citizens the ability to carry concealed handguns with the proper license†, and this lets citizens â€Å"stand their ground and fight back when attacked. †(Bush). It is funny that George Bush said that because he brings a good topic up. When there is a chance for good citizens to own their own weapons it gives them a chance to stop crime. According to Executive Director Joe Waldron of the Citizens Committee for the Right to Keep and Bear Arms (CCRKBA). â€Å"Isn’t it ironic that while Florida, with an armed citizenry, is enjoying a drop in crime, and Washington, D.  C. , where citizens are legally disarmed, is experiencing a crime epidemic? †(Waldron). This shows how being able to carry a concealed weapon can really be to the benefit of the individual and the community. The concealed carry group is not the ones committing the crimes. A big reason that citizens get these licenses is because they’ve heard stories in their communities of theft and break-ins or it is something that their family believes in. They are just trying to protect themselves, their loved ones, friends, and those whom they have never met. This makes them more of a guardian than the supposed wrong doers with guns. This is a fact, most of the gun carriers are just trying to keep the ones around them safe, â€Å"of the 2. 5 million times citizens use their guns to defend themselves every year, the overwhelming majority merely brandish their gun or fire a warning shot to scare off their attackers. Less than 8% of the time, a citizen will kill or wound his/her attacker (Synder). † When you are trained in the course they also teach you basic firing and aiming skills. When you are attacked and provoked to the point where you or someone else is in danger, the gun carrier knows different places he or she can shoot someone to only wound them until the authorities arrive. The opportunity to bear arms runs deeper than being able to stop burglars, murderers, and rapists. It is about the idea of being able to save a life. The feeling one person can get when they know they have done the right thing is something that is irreplaceable and something they will never forget. It also gives you a certain confidence or swagger that helps you sleep at night knowing you can protect yourself and others. When you hear news reports, or read articles attacking gun owners saying that â€Å"we shouldn’t own guns† think twice about who is writing it and why. These arguments are nothing more than attacks on our basic individual rights. H. L. Mencken said it best when he says, â€Å"The urge to save humanity is almost always a false front for the urge to rule it†, and this meaning that things are fine the way they are, and we shouldn’t try to change it. If there is a legal way to get a weapon in order to protect the public, then those who are brave enough to take the challenge should be allowed this privilege.

Physics of Road Safety

Physics of Road Safety In our modern world of today we slowly innovate more and more. However as we innovate we forget to advance and improve on our current inventions. One of these inventions is the automobile. One of the current problems facing the automobile is its safety on the road. With more people using automobiles, we should focus on solving these problems before looking towards the future of transportation. I will be discussing the factors which influence the road safety of automobiles. Road safety is preventing the death or injury of people using the road. [1] Most deaths and injuries happen in road accidents, and to prevent these from happening, we must change the friction and texture of the road and adjust the tires so it’s compatible with the road. But for there to be a change to the roads construction will need to be done and some parts will not be new so setting up clear hazard signs may help prevent traffic accidents while improving road safety. The Road The Roads today around the world consist of asphalt, concrete, gravel and chip seal. All these types have factors that influence the friction with the car and it’s ability to slow down or speed up. We’ll be looking first at gravel roads which are mostly set up in rural areas where not much traffic occurs. Because of the type of texture gravel contains. That being a form of stones. Cars will end up creating the road more bumpy and will shift and move the small rocks around due to there being minimal friction between the surface and the road. When the wheels of the car rotate around they shift the gravel as well creating potholes in the road. These make it unsafe to drive at fairly high speeds since the car can be thrown off balance if it encounters these potholes. In addition since most gravel roads are not connected and the road is made of loose gravel, the gravel can fly around and potentially damage parts of the car or even the tyres. [2] During rainy days these gravel roads become muddy and problematic to drive through. Strong control over the steering wheel will be be required as one would need to be watch out for eroded areas on the road and drainage ditches for lar ger cars, as they face the problem of potentially overturning due to their high centre of gravity. [2] To prevent the likelihood of these accidents happening Hazard signs telling one to look out at the road will have to be set up to alert drivers that they could encounter such problems if they pass through here, if improvement of the road is not possible. The asphalt roads are much better than the gravel roads. They are not crushed rocks laid out on a road but a chemical mixture that has a smooth surface. Asphalt is mostly laid out on gravel roads to improve its durability. The bitumen allows the asphalt to endure significant plastic deformation. [12] Because of the asphalt being so compact it is unable to erode as easily as gravel and will suffer minimal fatigue from heavy cars passing on it. This will make driving more comfortable and safer than driving on a gravel road. Another type of Asphalt is Chip seal. This is used for pavements and streets in rural and minor traffic areas. Chip seal is made from combining layers of asphalt with aggregate. [4] Chip seal roads aren’t particularly safe to drive on at fast speeds. Because of the crushed stone that may be sometimes left behind while applying the chipseal on the road they can chip of the paint on some cars and cause loss of control for smaller vehicles. [4] Concrete is considerably popular in most countries around the world and is what most are made of nowadays. Concrete is made from mixing cement, sand and water. Concrete can sometimes have a smooth surface depending with what it’s mixed with. Compared to asphalt, concrete is resistant to weather conditions, lasts longer but doesn’t provide better traction. The Tyre There are different types of tyres but they all require traction to be able to move, stop and turn on the road. There is Dry Traction and Wet Traction. Tyres have different tread patterns that suit for better traction on dry or wet surfaces. [5] Adjusting tread patterns to increase the traction to the surface of a road may also increase in reducing the braking distance and increase road safety. By using only one type of road it will be easier to produce more tyres that have a strong traction to that specific road and the only worry would be whether the traction is suitable for dry or wet surfaces. This can easily be determined by the climate and condition of some parts of a road (floodable or not) and when the time comes the tyres can be changed to provide traction on wet surfaces. Braking Distance The most popular and common roads are concrete so we’ll use that as the road for our solution. Concrete roads don’t provide much traction due to their smooth surface however they are resistant to weather conditions and last longer so we won’t have to worry much apart from the tyres. Since the road isn’t affected by the weather we can expect that there won’t be completely wet surface unless flooded. So we can focus on having our tyres maintain a dry traction to the surface although this may vary for different countries which have different climates. Most common tyres are ones with symmetrical tread patterns but we’ll be using asymmetrical tread patterns as these benefit us more since it offers greater contact area giving us more stability on a dry surface which is want we want on a concrete road. [7] [8] Since we know what tyre and road we will be using we can now calculate the braking distance this will give us. The formula we have for Kinetic Energy is . [11] m being the mass of the car and v being the velocity at the start of breaking. The average mass of a car is 1500 kg and in this case our velocity is going to 5ms/s. [5] Our equation should then look something like this Then leaving us with and finally . But to find the braking distance we need to find the Work done by the force of the break to give us an equation for the distance. The formulae for Work done is . [11] being the coefficient of friction while m is the mass of the car, g is the gravity of the earth and d is the stopping distance. But to solve this equation we need to figure out the stopping distance. The formula for the stopping distance is . [11] If we substitute our numbers then we end up with . For this equation is the coefficient of friction for concrete. [10] If we substitute this in for our second formulae then we will end up with which will be but the answer we get is not equal because So this means that the car will not come to a complete halt after braking for 1.59 metres. However the car will come to a complete stop after 1.6 metres because the since which would mean that the car will come to a halt between 10 cm after the car has passed 1.59 metres while braking. The Impacts Impacts of Implementing this solution into society will be a huge change and may need to involve a large amount of investment in the construction project. This may benefit the local economy by providing more jobs to people but the cost of the project may be to overwhelming for a single country to pay on it’s own and will have to borrow money from other countries. This may cause the country to go into debt despite partially benefitting the local economy. Even though tyre manufacturers can now start producing 1 type of tyre (depending on where they are manufacturing to( can easily be invested in and demands of their product will cause a rise in the economy. For the locals creating a huge construction project that will make roads unusable until they are finished constructing may be a bother and people will not be willing to have their roads unusable if they are a car user and want use their car to travel around. This may spark protests and can escalate into violent riots since the reactions of people may vary from country to country depending on their situations. Politicians may use this solution to convince and win the favour of the people by granting them safer roads and cars. This may influence peoples votes but creation requires destruction and our environment could be damaged by the large scale construction project and cause animals to lose their habitat since they need to first gather the resources to make concrete, use the energy required to make concrete, and finally lay out the concrete all of these may be done by non environmentally friendly machines which cause damage to it’s surroundings through different means (eg. pollution). Conclusion To be able to reduce all the negative impacts of the solution we came up with we can limit the use to only when a country decides to construct / repair a road and when manufacturers create new cars. To make the impact even smaller and more environmentally friendly we can only allow the use of our solution in major cities of a country and not on every road although this will limit our general goal of our solution. But it will increase your safety on the road. Bibliography [1](http://en.wikipedia.org/wiki/Road_traffic_safety). [2]http://en.wikipedia.org/wiki/Gravel_road [3]http://www.innovateus.net/innopedia/what-are-roads-made-out [4]http://en.wikipedia.org/wiki/Chipseal [5]http://www.gcse.com/fm/braking.htm [6]http://en.wikipedia.org/wiki/Tread [7]http://www.tirerack.com/tires/tiretech/techpage.jsp?techid=180 [8]http://www.ctyres.co.uk/tyre_info/tyretreaddesign.html [9]http://www.answers.com/Q/What_is_the_mass_of_an_average_car [10]http://hypertextbook.com/facts/2006/MatthewMichaels.shtml [11]http://en.wikipedia.org/wiki/Braking_distance [12]http://en.wikipedia.org/wiki/Road_surface

Serving the Public and the Animals Essay -- Zoology Zoos Wildlife Essa

Serving the Public and the Animals From childhood, most of us have fond memories of going to the zoo. We were entertained by the variety of animals that we were not able to see on a regular basis. Visitors of a zoo get to see exotic, and local animals of that area. Going to a zoo gives children and adults a chance to learn about different animals. Certain zoos also promote the conservation of endangered species. To people of all ages, zoos are just plain fun. This essay will support the operation of zoos based on their entertainment and educational value, and their ability to save some species from extinction. Most zoos, depending on the location, house animals from all over the world. Each zoo needs to be in a place where local animals, as well as exotic, can survive and live comfortably. That’s one of the main reasons why people go to zoos. Visitors are able to view unique animals through glass, and see how they might act in the wild. The Reid Park Zoo in Tucson, Arizona, features primates, big cats, birds, and reptiles. It also features large mammals like hippos, giraffes, and bears. They have recently built a new part of the zoo that houses panthers, sloths, and exotic birds. The Wildlife Zoo in Phoenix, Arizona takes care of hundreds of wild animals, with even more variety than the Reid Park Zoo. These zoos have special activities for children and adults that involve awareness and education of every species. There are also zoo employees who walk around with small animals and snakes that can be petted and held by zoo visitors. Zoos are a popular place to bring students for a field trip. Besides the entertainment value, children can learn about the different animals of the world and see how ea... ...d their viewers. There are so many benefits from having zoos. They give many gifts to the viewers and the captive animals. They aid in conservation, education, and entertainment. Without zoos, humans would not know enough about animals to treat their diseases, or to help wild animals with injuries. Many people would go without knowledge of the world’s different animal species. Several species would have seen extinction already. Zoos are a highly valuable commodity that should not be terminated. Works Cited Bostock, Stephen, Zoos and Animal Rights: The ethics of keeping animals, 1993 â€Å"Conservation in Zoos†, www.wag.co.za/root_news, Accessed 3/24/03 Markowitz, Hal, Behavioral Enrichment in the Zoo, 1982 â€Å"Programs†, http://desertmuseum.org, Accessed 3/24/03 â€Å"Zoos: Pitiful Prisons†, http://www.peta.org/mc/facts, Accessed 3/29/03

Essay --

Christopher (2011) argues that the term called reverse logistics is used to depict the step of taking products back, generally at the end-of-life, but also for repair and recall. Reverse logistics can be defined as a chain of process to recover or sell the value of a product. That is if a company think supply chain stream in reverse, the one can make a decision the best way to deal with the bounced product. Especially, reverse logistics has received keen attention in the supply chain literature, since it mirrors the capacity of a company within supply chain to affirmatively effect the relationship that customers (Horvath et al., 2005). In addition, reverse logistics triggers main cost result for both the enterprise and its supply chain (Daugherty et al., 2005). As mentioned above, reverse logistics has been an essential structural component to make strategy in whole supply chain (Daugherty et al., 2001). Among a variety of industrial fields, automotive industry is the sector that has one of the complicated supply chains as car enterprises have vertical business relation with their suppliers to control thousands of parts for making a car. It means that the car parts companies should have their own supply chain to maintain relationship with their collaborating companies, and logistics also have to be operated to meet service demands of customers in supply chain. This dissertation presents a study of the effect according to reverse logistics strengthen in automotive parts supply chain. There are drivers promoting importance of reverse logistics. Regarding to this, Literature could be grouped as three parts: unavoidable returns, environmental and economic aspects. First of all, There are a few reasons for unavoidable returns of mate... ... and people. They can also consider reverse logistics as a method to keep and manage their brand reputations, to market their products as well as to obtain competitive benefits (Marien, 1998). It is critical for the major companies which lead the market to improve environmentally sustainable business since environmentally unkind products and materials would be detrimental to firms’ reputations and then could trigger a significant damage. The literature review shows that there are attempts to identify the factors driving reverse logistics strengthen. As a result, it is construed that there are three main reasons and they will signpost to find the objective of this dissertation. Based on these views, this dissertation will discuss and analysis the effect according to increase of importance of reverse logistics, focusing on supply chain in an automotive parts industry.