User Satisfaction about Mobile Phone Network in the East Midland Area Literature review

User Satisfaction about Mobile Phone Network in the East Midland Area of the UK - Literature review Example User Satisfaction about Mobile Phone Network in the East Midland Area of the UK As a result of this, increased users are able to have access to the radio bandwidth in increased numbers. Nowadays, calls using mobile phones can be made in wider areas. Users of a particular service do not own the base stations and use the mobile phone inside a private base station’s range. There are hundreds of mobile phone networks in the East Midland area of UK. This has created a lot of competition for the new and emerging companies that want to establish their business in East Midland, UK. In order to gain competitive advantage, companies need to identify and improve their performance in the criteria according to which the users evaluate their performance. The area of East Midlands includes Derbyshire, Rutland, Leicestershire, Northamptonshire, Nottinghamshire, and Lincolnshire. There is a broad range of mobile phone networks functioning in the area that include but are not limited to Tesco Mobile, Pro Park UK, G S M International, CBS Mobiles Ltd., A1 Comms, 02 Store, A ce Connections, CRC Ltd., M-Viron, Fone Bitz Ltd., T-Mobile, Car-fi and M B C. Many of these are well-reputed companies that are known for the quality of their service far and wide. There is a vast range of mobile phone networks in UK that provide the users with a broad array of services and deals. Generally, all networks provide their users with good services, though there is disparity between the quality of customer service given by different mobile phone networks.... Millions of users in the area are quite satisfied with the service provided by Vodafone in East Midlands UK. â€Å"Switching to Vodafone was the best thing I did, my monthly costs were reduced considerably and as a bonus Vodafone switched my contract from Vodafone 250 to Vodafone 500 after a month of use† (Ciao, 2011a). From a top up card, users of the Orange SIM can put up to ?50 to use. SMS charges in the ?50 top up service are up to 60% lesser as compared to most of the mobile networks in the East Midlands. O2 Store has been providing the users with excellent service in East Midlands, UK for many years. One of the users said, â€Å"...people who don't like the O2 network, making claims that they are unreliable and over charge but to be honest I couldn't ask for more. Let me tell you why I chose O2 as my network and why I will be a customer for life† (Ciao, 2011b). Some of the potential advantages that O2 offers in comparison to its competitors in the East Midlands, U K include cheap rates and frequent offers, wonderful and 24/7 online customer service and broad coverage, though O2 turns out to be costly when it has to be used abroad. T-Mobile is one of the strongest competitors among the mobile phone networks in East Midland, UK. Advantages offered by T-Mobile over other networks include good relations with customers and good price plans whereas the disadvantages include lesser secrecy in the release of phones and limited number of customer service agents. T-Mobile is recommended by up to 47 per cent of the users (Ciao, 2011c). Nevertheless, T-Mobile provides users with one of the cheapest services in the area. Users of the T-Mobile can receive free insurance for three months, free phone with connection and free of cost voicemail retrial for no more than