Company Case ESPN Study Example | Topics and Well Written Essays - 500 words

Company ESPN - Case Study Example In essence, ESPN’s product is the availability of sports knowledge, discussion as well as video and audios of live games, across a wide variety of platforms. At its heart ESPN is a 24-hour cable network that focuses on sports and entertainment based content for television, however the cable network is only one piece of the entire ESPN brand. The brand now contains more than 50 different businesses. Product wise, the brand consists of six cable channels which are home to many important sporting events such as the IndyCar Series and NBA finals, a sports radio network, ESPN The Magazine and a website that offers streaming video and audio as well as downloadable pods casts. ESPN’s augmented product is its ability to provide accurate and up to date information and commentary about all areas of the sports industry and its delivery of this information across many different media types 4. ESPN has strong brand equity. Its name is immediately associated with sports, and the easy access to information that the brand provides across its many different platforms ensures wide recognition from consumers. There is a strong relationship between the brand equity of ESPN and its brand value. The value of its brand can be seen by large number of products and media that ESPN is present on, the continued growth of the company and its longevity. The cable network alone earns close to twice the amount per subscriber each month than the next most profitable network, Fox Sports ($2.91 and $1.67 respectively). Benefits: This association has resulted in the acquisition of many new viewers and gave the network the ability to host key sporting events, and types of sporting events that they did not previously have access to. Possible risks: ESPN has little control over the quality of the merchandise that is produced, and any negative responses to the cobranded