User Satisfaction about Mobile Phone Network in the East Midland Area Literature review

User Satisfaction about Mobile Phone Network in the East Midland Area of the UK - Literature review Example User Satisfaction about Mobile Phone Network in the East Midland Area of the UK As a result of this, increased users are able to have access to the radio bandwidth in increased numbers. Nowadays, calls using mobile phones can be made in wider areas. Users of a particular service do not own the base stations and use the mobile phone inside a private base station’s range. There are hundreds of mobile phone networks in the East Midland area of UK. This has created a lot of competition for the new and emerging companies that want to establish their business in East Midland, UK. In order to gain competitive advantage, companies need to identify and improve their performance in the criteria according to which the users evaluate their performance. The area of East Midlands includes Derbyshire, Rutland, Leicestershire, Northamptonshire, Nottinghamshire, and Lincolnshire. There is a broad range of mobile phone networks functioning in the area that include but are not limited to Tesco Mobile, Pro Park UK, G S M International, CBS Mobiles Ltd., A1 Comms, 02 Store, A ce Connections, CRC Ltd., M-Viron, Fone Bitz Ltd., T-Mobile, Car-fi and M B C. Many of these are well-reputed companies that are known for the quality of their service far and wide. There is a vast range of mobile phone networks in UK that provide the users with a broad array of services and deals. Generally, all networks provide their users with good services, though there is disparity between the quality of customer service given by different mobile phone networks.... Millions of users in the area are quite satisfied with the service provided by Vodafone in East Midlands UK. â€Å"Switching to Vodafone was the best thing I did, my monthly costs were reduced considerably and as a bonus Vodafone switched my contract from Vodafone 250 to Vodafone 500 after a month of use† (Ciao, 2011a). From a top up card, users of the Orange SIM can put up to ?50 to use. SMS charges in the ?50 top up service are up to 60% lesser as compared to most of the mobile networks in the East Midlands. O2 Store has been providing the users with excellent service in East Midlands, UK for many years. One of the users said, â€Å"...people who don't like the O2 network, making claims that they are unreliable and over charge but to be honest I couldn't ask for more. Let me tell you why I chose O2 as my network and why I will be a customer for life† (Ciao, 2011b). Some of the potential advantages that O2 offers in comparison to its competitors in the East Midlands, U K include cheap rates and frequent offers, wonderful and 24/7 online customer service and broad coverage, though O2 turns out to be costly when it has to be used abroad. T-Mobile is one of the strongest competitors among the mobile phone networks in East Midland, UK. Advantages offered by T-Mobile over other networks include good relations with customers and good price plans whereas the disadvantages include lesser secrecy in the release of phones and limited number of customer service agents. T-Mobile is recommended by up to 47 per cent of the users (Ciao, 2011c). Nevertheless, T-Mobile provides users with one of the cheapest services in the area. Users of the T-Mobile can receive free insurance for three months, free phone with connection and free of cost voicemail retrial for no more than

Saypa supermarket chains Essay Example | Topics and Well Written Essays - 1000 words

Saypa supermarket chains - Essay Example Subsequently, right after about two years of supermarket experience, the chain’s management decided to extend and expand. It opened the second shop in the nearest local town of Yalova. After some while, everybody became aware of Saypa as a household name. Credited to the good management team and the effective ways of advertising, in the next ten years, fifteen supermarkets were opened around different cities. The number having reached up to thirty one (31) stores in 2009, Saypa has become the leading supermarket chain in the City of Bursa with one thousand two hundred (1,200) personnel in its workforce. Supermarket chain Saypa does not merely satisfy the shopping needs but it also provides further services such as promotional cinema and theatre vouchers, organises special events and conventions for charity. It therefore strengthens relationships with society and raises the loyalty level among its customers. Recently, it launched a new promotion package which monthly awards two couples for one week holiday around Turkey. Another reason why Saypa is so popular around the city is that it was the first company which started membership cards, discount vouchers and also saving points for patrol buyers. On the other hand, the company does take care of its employers with special discount cards, sickness payments, free transportation to work and free training programmes for the new starters. Also, the company arranges parties with dinner included twice a year for a meeting and fellowship with employees. In the event, management tries to find out if the staff and personnel have anything to s ay to ameliorate the company’s service quality. Saypa`s future plan for 2009 is to expand with new branches at Istanbul which is the most populated city in Turkey and Europe. Hence, the company aims to keep up with its rivals more, and communicate easily with the

Annual advertising and public relations programme Essay

Annual advertising and public relations programme - Essay Example If we talk about the major benefits of developing and executing an advertising campaign for a company, we come to know that there are various benefits that a company can achieve by implementing a well-structured and strategic advertising plan related to its products and services. Mckenna (1991) states, â€Å"When you own a market, you lead the market†. Some of the benefits include achievement of market dominance, communicating a change in the product line, increase in the market share, competitive edge, market penetration, seasonal promotions, and increased awareness among the people about the products and services being provided by the company. The name of the company is Car World and it is a well-established company belonging to the automobile industry of Oman. Car World deals with manufacturing and distribution of local cars. Some types of the vehicles, which the company manufactures, include mini trucks, family vans, and trucks. American Motor Corporation (AMC), which is an American automobile company, carries out some of the key manufacturing processes of the Car World’s cars. The product for which I am going to develop the advertising plan is Salome Family Van. Salome van is a new product manufactured by the Car World in collaboration with AMC. Salome van is a 7-seater vehicle, which is an economical car for the large families. People should buy this car because of its cost-effective price, beautiful shape, and capacity to hold a large number of people at a time. This car consumes very less amount of fuel as compared to other competitors such as Raxel Motors and Raymon Cars. The market share of the cars manufactured by the Car World is 35% in 1300cc engines, which is a good market share in the automobile industry of Oman. Kayne (n.d.) states, â€Å"Marketing strategies differ depending on the product, target market and

Brand Benefit Ladder Essay Example | Topics and Well Written Essays - 1000 words - 112

Brand Benefit Ladder - Essay Example At the apex lies the essence of the brand, which is also an implication of the emotional benefit. The focus keeps increasing in concentration as ladder rises. Ascending the ladder reduces the focus on the lower attachments such as the attributes associated with the brand while increasing the function of the brand in the lives of consumers. Unearthing why the mother of a football player drives an SUV instead of a simple mini-van clearly illustrates the flow of the ladder. At first, an analyst considers the attribute of the product (car) for instance, SUV’s do not have doors that slide. It means that an SUV is stylish because of the attribute, therefore; it constitutes a functional consequence of the absence of sliding doors. When the Mom feels trendy while driving, it amounts to the emotional or psychosocial consequence of owning a car with a stylish design. In the end, the bottom-line is the personal value where people, as well as the owner, accept the act of feeling fashionab le. Marketing experts define a brand as a set of memories, expectations, relationships, and stories that, taken together, explain a decision by a consumer to select one service or product over another. A brand differentiates services, products, as well as organizations (Barsalou 640). Milward Brown developed the most common type of Brand Pyramid towards the end of the twentieth century. The pyramid identifies five important stages traversed by a consumer when analyzing a brand. The process starts with primary awareness and ends with total loyalty. Business organizations can apply the Brand Pyramid when in the process of designing a marketing strategy. The strategy could be for a product, a brand, or a service. Comprehending the five steps traveled by the consumer forms the best foundation for designing the marketing strategies. The steps are essential as they help the consumer build loyalty on a particular product or brand.

Business Law Assignment Example | Topics and Well Written Essays - 750 words

Business Law - Assignment Example In such a way, fair use doctrine allows for copyrighted material oftentimes displayed for specific purposes without the necessity of acquiring permission from the right holder. 3. trade secret Trade secret necessarily first you process, practice, formula, design, or other instrument or pattern which can be understood to be directly related to the means by which an economic advantage is leveraged within the company. Oftentimes, such trade secrets or confidential; however, they are protected under a different type of United States law as compared to classified information. 4. easement An easement refers to a specific right to utilize the property of another without ultimately having ownership. In this way, it can best be defined as a right of way. 5. adverse possession Adverse possession be understood as the process by which a given property changes ownership. In such a manner, the title to another individual’s property can oftentimes be seen without direct compensation. In such a way, the growth and development of squatter’s rights have, to be evidenced. 6. bailment Bailment is a defined as a type of transfer of personal property with one individual to another. Most commonly, the surprises when property is given to another individual process of safekeeping it is born out of an independent contract. 7. intestacy Intestacy is designed as situation in which individual passes away only more property than the sum of all their debts and/work funeral expenses and without making it will provide the declaration of what should be done with their belongings when they pass. 8. insurable interest Insurable interest in defined as an interest in which the insurer has a specific level of interest or other type of benefit with existence of such an object. In this way individual has insurable interest in something as long as loss or damage of this particular good would consequently serve type of financial loss stop 9. security interest Security interest can ultimate ly be understood as a type of agreement for cooperation of law over assets that help to ensure that the security of an obligation will ultimately be performed. 10. perfection (Article 9) Article 9 of the uniform code governs the way in which interests may be obtained on certain types personal property as a means of securing debt. Ultimately, this particular article defines the way in which the owner of the collateral is responsible for interacting with the holder of the collateral that is ultimately paid off. 11. commercial paper This ultimately refers to the type of unsecured promissory note with a fixed maturity date. In this way, commercial paper is often a type of non-monetized security that is sold by corporations in order to rapidly create short-term debt in order to meet current needs. 12. holder in due course Holder in due course is with reference to a commercial law that seeks to provide a level of protection to the purchaser of debt. The doctrine helps to insulate the purc haser against charges that the other party in the transaction may hold against the purchaser. 13. accommodation party An accommodation party is a type of surety bond or other type of guarantee that serves as a promise between one party and another that debt collection will be assured in the event that the borrower defaults. 14. presentment warranty The present but warranty refers to an implied promise with regards to the

Helping the Elderly Essay Example | Topics and Well Written Essays - 1750 words

Helping the Elderly - Essay Example Going by this theory, elders are in the stage of self actualization and in this stage, they are not attracted by desires etc. All they need is peace and they will be in a position where they know about themselves clearly. At this stage most of the needs are fulfilled. Relating the theory with the case clearly shows one of the major needs of elders - health. Most of the elders are in need of drugs and medicines to relieve them from their diseases. So medicine also becomes the basic need for elders. Most of the drug/medicine businesses are targeted at this basic need of elders. The elders are in a stage of dependency due to their physical and mental weakness. In this case, both the government and Insurance companies must come to the aid of elders as the elders depend directly on medicine for their survival. The role of Doctors, Health care Industry (Drugs), Insurance Companies and Government have a direct impact on the life of elders. These key persons must change their attitude and mindset from looking at elders as a revenue source and start helping them in their own ways. It's no secret that average costs of prescription drugs have raised dramatically in the past decade. According to the Kaiser Family Foundation, average retail prices for brand name drugs in the United States more than doubled between 1990 and 2000, from $27 in 1990 to $65 in 2000. The obvious question is: Why? One of the major reasons is the advertising cost spent by health care companies. The amount of money that has been spent promoting drugs since the new FDA regulations went into effect is staggering. In 1996, the drug industry spent $791 million on mass media advertising. Four years later, that number more than tripled to $2.5 billion. ... I approached the case study considering the important people in the case. i.e. Doctors Health care Industry (Drugs) Insurance Companies Government Elders The role of Doctors, Health care Industry (Drugs), Insurance Companies and Government have a direct impact on the life of elders. These key persons must change their attitude and mindset from looking at elders as a revenue source and start helping them in their own ways. The decisions to be taken by doctors are to charge less to elders. The decisions to be taken by health care industry personnel are to provide drugs at a cheap cost to elders. The decisions to be taken by Insurance companies are to charge low premium from elders and compensate them quickly on their medical expenses. The decisions to be taken by Government are to provide tax cut and provisions on high priced medicines to elders. If possible, the Government must distribute them free of cost to elders. Why are prescription drug prices so high The drug prices are tremendously huge. It's no secret that average costs of prescription drugs have raised dramatically in the past decade. According to the Kaiser Family Foundation, average retail prices for brand name drugs in the United States more than doubled between 1990 and 2000, from $27 in 1990 to $65 in 2000. The obvious question is: Why One of the major reasons is the advertising cost spent by health care companies. The amount of money that has been spent promoting drugs since the new FDA regulations went into effect is staggering. In 1996, the drug industry spent $791 million on mass media advertising. Four years later, that number more than tripled to $2.5 billion. All told, the U.S. drug industry spent $15.7 billion

Interpersonal Management Skills Coursework Example | Topics and Well Written Essays - 1250 words

Interpersonal Management Skills - Coursework Example Leaders are expected to understand personalities of the people they lead. Interpersonal intelligence helps a person to deal with their emotions. It enables people to appreciate what they feel. Once a person is able to understand what s/he is going through, s/he is able to make wise decisions. Such a person will in turn appreciate others who are living around him or her. With interpersonal intelligence, one can understand other people and properly respond to their feelings. Responding to others needs is achieved when one fully understands their emotions (Fabian, Not dated). Self management skills enable a person to be positive about other people. In such a case, a leader will take time to address concerns of other people. A good leader will take time to inspire workers through encouragement. This promotes confidence of other people and boosts their morale. People with a proper interpersonal intelligence will relate with others showing a lot of understanding and concern. Management ski lls like these are important because managers encounter many people who have different expectations. Interpersonal intelligence helps a person to get along with others well during interaction. ... This ensures that people are able to live without commotion while they are living together in an organization. Attributes of a person are shaped by intelligence of people if they are able to deal with each other and to control their emotions. Behaviours of people are modulated by their better understanding of their inner feelings. Personal intelligence is manifested in the implementation of thoughts a person has about a situation or a condition. Managers should learn intrapersonal and interpersonal management skills so that they can choose the words they can speak to specified people. These skills are effective because they determine the choice of thoughts to release as actions or words (Fabian, Not dated). Statements from emotional intelligence intrapersonal intelligence that can reflect my strengths are: first, I have emotional resilience; this means that I withstand pressure and stress if they befall me, I regain my strength and continue with life. I am in full control of my feeli ngs. Second, I have personal power, and I am personally effective in control of my behaviour. Through this ability, I can choose what to do and when to do it. My behaviour is manageable because I have ability to avoid what I do not think worthwhile. The third statement of emotional intelligence intrapersonal intelligence I can say about myself is that I am flexible. This helps me to adapt to changes in the environment in which I live in. Sometimes these changes in the environment may not be predicted. This statement is a manifestation that I can respond to changes without struggling to make consultation. For example, at one time I am expected to perform roles as a mother of my children and at some other times I am supposed to behave as a wife to someone. These roles I manage because